Premium athletic wear meets high-end couture

About the Collection

The Serena Collection is a combination of premium athletic wear and high-end couture. The hybrid designs are inspired by Serena Williams who represents an organic harmony of these once distant worlds.

Every design is cut on the bias giving each dress and unique shape, flow, and fit.  The dresses are naturally glamourous while providing ultimate versatility and comfort. You could get married in one as easily as you could do your grocery shopping in it. 


The Serena Collection was created for a future where all our favorite aspects of life are harmonically intertwined.